dearJulius.com

Nebraska’s New Tourism Slogan Is Hilariously Honest

Yes, it’s really: “Honestly, It’s Not for Everyone.”

© Courtesy of Visit Nebraska Nebraska’s new tourism campaign relies on self-deprecating humor to attract visitors.

By Lyndsey Matthews, AFAR

Just a few months after Vilnius, Lithuania, unveiled its cheeky new tourism slogan—“Vilnius: The G-Spot of Europe”—Nebraska has followed up with an even funnier tagline to draw tourism (and attention) to the state.

Instead of promoting itself as “Nebraska Nice” anymore, the Midwestern state announced its new slogan is “Honestly, It’s Not For Everyone” at the Nebraska Tourism Conference on Wednesday, October 17.

“It was important . . . to be true to who we are and honest about what we are not,” Deb Loseke, Nebraska Tourism Commission Chair, said in a statement. While the slogan is brutally honest, the resulting ad campaign attempts to use that self-deprecating humor to change the perception that Nebraska is a boring place where there’s nothing to do.

In one of the new ads, two people are seen hiking across the unusual rock formations in Toadstool Geologic Park in the northwestern part of the state along with the phrase “Famous for our flat, boring landscape.” Another ad (seen at the top of this article) features three groups of people “tanking” down a river. “In Nebraska, we believe that only boring people get bored,” it reads. “So we invent our own fun. Like when we realized that a livestock tank would float, and thought, ‘It’s a boat.’”

So far, it looks like the campaign is working. Within one day of the announcement, the Nebraska Tourism Commission says they’ve received an “overwhelming”   number of requests for T-shirts with the slogan on it. They say the resulting media coverage has reached more than 384 million people already. But will people actually go to check it out in person? Maybe not everyone, but tanking certainly looks like a lot of fun.

COMMENTS





Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Name

Travel,1396,
ltr
item
Travel News: Nebraska’s New Tourism Slogan Is Hilariously Honest
Nebraska’s New Tourism Slogan Is Hilariously Honest
Yes, it’s really: “Honestly, It’s Not for Everyone.”
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwdn_RQgC_P7cwsLz1R_pWO7TiSk4XhLnFVfRmtslc0P6w_LMaI6Hc5Z3mfE7oLgdCy7Mj2jloolVnMdFG_3PuYiyjW6cgyzFlbWP-0L9Q5tznNt5df2Ppezp1gkEqO4r4FzQEfhqPscs/s1600/1.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwdn_RQgC_P7cwsLz1R_pWO7TiSk4XhLnFVfRmtslc0P6w_LMaI6Hc5Z3mfE7oLgdCy7Mj2jloolVnMdFG_3PuYiyjW6cgyzFlbWP-0L9Q5tznNt5df2Ppezp1gkEqO4r4FzQEfhqPscs/s72-c/1.jpg
Travel News
https://travel.dailynewsview.com/2018/10/nebraskas-new-tourism-slogan-is.html
https://travel.dailynewsview.com/
https://travel.dailynewsview.com/
https://travel.dailynewsview.com/2018/10/nebraskas-new-tourism-slogan-is.html
true
6737428913629963530
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy